Brand Objective and Issues:
BUY HERE NOW, is an e-commerce catered towards the affluent TG of Dhaka. The brand wanted the most efficient way to ensure this TG to our website and make profit.
How we solved it:
Finding the right TG is tough when we are catering to a small niche.
So we applied a 4 Step funnel.
From Awareness to purchase we filtered the audience in each segment with their intent. Interaction with our advertisement and website.
After operating for 2 Months we found the results were coming up
We applied this funnel for 2 years and brought down cost per purchase ensuring ROI.
Result:
Revenue went to 8.2 MLN BDT from 4.8 MLN BDT Monthly
ROAS started with 4.6 and rose to 8.2. We started with a loss making e-commerce and turned it into a profit making one. In Exchange we bagged multiple awards for the campaigns