Brand Objective and Issues:
IDP Education is a global leader in international student placement. However, in the Bangladesh market, they were facing challenges in generating quality leads for their education services and struggling to build awareness for IDP IELTS.
How we solved it:
At first we identified who could be the actual target audience for IDP education. Then we carefully analyzed from which channel who can find these audience. Then we realized Facebook and google ads would be perfect to channel to achieve IDP marketing goals.
Then we followed a 3 step funnel approach to From Awareness to Lead generation. Then after 10 days we are getting the high quality leads and after 1 months we are seeing gradually IDP IELTS brand awareness is increasing.
Business Impact:
Result:
1. IDP Education lead quality increased by 30% and IDP IELTS lead quality increased by 20%
2. IDP IELTS awareness increased within next 3 months.