Brand Objective and Issues:
Shohoz is a prominent ticketing company in Bangladesh. They have been operating with BUS and Train ticket for 10 years. Recently they launched Air Ticket from their platform.
They were struggling to gain market share within the air ticket industry.
How we solved it:
We have implemented multi-channel approach.
Used some channel to drive awareness
Most channel to drive right traffic.
Since ticket is a short-term decision-making product.
Our 7 to 15 days retention model ensures new customer and efficient conversion rate.
Result:
Revenue went to 8.2 MLN BDT from 4.6 MLN.
ROAS: 4.6 to 8.2 The air ticket industry is highly competitive and significantly rely on performance marketing. Shohoz in coming days is destined to take a significant market share from it