Brand Objective and Issues:
Aarong Dairy, a trusted name in the dairy sector, was struggling with limited brand awareness. Their marketing strategy was heavily dependent on Facebook ads, which restricted their reach and exposure to new audiences beyond the platform.
How we solved it:
To overcome this challenge, we developed a programmatic media strategy that leveraged rich media formats and precise targeting options. By launching high-impact display ads, such as page takeover units and rich media cube banners, we engaged audiences across top Bangladeshi news portals including Prothom Alo and Kaler Kantho. These formats enabled interactive engagement and significantly improved visibility.
Through strategic audience segmentation, behavioral targeting, and the creative use of rich media, we drove high-quality traffic to the Aarong Dairy website. The campaign achieved an impressive average engagement rate of 19.51%, far exceeding industry benchmarks for display advertising.
Result:
- Aarong dairy sales increased by 9%
- Aarong Dairy successfully expanded its reach to unique audience segments through a programmatic campaign, resulting in enhanced brand awareness beyond its existing channels.